Where smart companies are spending their money today

I read this article this morning, Where do Marketers Spend their Money during a Downturn, and it states something readers of my blog are already aware of: Smart companies are cutting traditional media (advertising, tv, radio), and putting their money into infrastructure and technology to enable social media, email campaigns, online promotions, search engine marketing, and mobile marketing.

Why the move away from traditional advertising? Online marketing activities allow for customer behavior tracking and concrete metrics. We've even seen a shift in PR from clips to clicks -- what is your target audience reading, posting and blogging about you ONLINE??

What's in your marketing plan? If social media, search engine marketing and online activities aren't a major part of your plan, it's time to follow the leaders and reconstruct your marketing plan for a very different economy.