How this blog thing works
Ever since I added "read my blog" at the bottom of my email signature, I've gotten tons of my regular email recipients to take a peek. I realize this is a new thing and all, but you're supposed to leave your comments on the blog, not email me and tell me that you liked the story about the nail salon and you totally agree.... I DO appreciate that you all are reading and you have to jump on the bandwagon!
That's why I'm doing this blog. For the majority of us, this is new stuff. If you're a twenty-something, it's old hat. The research I've done shows that 60% of teens are blogging actively. Well, they're growing up blogging and we, as marketers, need to remember that they are the market of tomorrow. If you don't target teens, remember that they will be tomorrow's adults! While many businesses don't blog (less than 4% do), this number is expected to dramatically increase in the next couple of years. Take a look at GM's blog -- www.fastlane.gmblogs.com. They aren't selling cars here; they're building a community of car lovers. It's called good PR.
If you run a business, think about how you might develop an online community around your product, service or industry. It could pay off nicely in the future!
- Feeling bloggy!
That's why I'm doing this blog. For the majority of us, this is new stuff. If you're a twenty-something, it's old hat. The research I've done shows that 60% of teens are blogging actively. Well, they're growing up blogging and we, as marketers, need to remember that they are the market of tomorrow. If you don't target teens, remember that they will be tomorrow's adults! While many businesses don't blog (less than 4% do), this number is expected to dramatically increase in the next couple of years. Take a look at GM's blog -- www.fastlane.gmblogs.com. They aren't selling cars here; they're building a community of car lovers. It's called good PR.
If you run a business, think about how you might develop an online community around your product, service or industry. It could pay off nicely in the future!
- Feeling bloggy!
posted by Jan at
3:52 PM
1 Comments:
Perhaps you would get more comments if you allowed people to comment without signing up for a blogger account.
It is easy to set up a blog, but how do you measure its success?
I found you & your blog after the story in the Tampa Bay Business Journal. Also, congratulations on your recent award.
If you or any of your clients need help with blogging, feel free to contact me.
tommy
http://sticksoffire.com
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tommyduncn, at 2:59 PM
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