How Online Dating is So Very Much Like Search Engine Optimizing your Press Release
So, I recently became single after a million years and found out, no one goes to bars anymore to meet each other! They sit at home on their computers and lay their entire life out on a profile page, complete with pictures of your favorite place, motorcycle and dog!
I'm cool with it. I'm a social media type of gal. Bring it on.
It hasn't been going so well. Sure, I may not be Heather Locklear, but I at least shower daily, comb my hair and make my own money (the last one alone is usually enough for most guys, I've found). Then, one day, I was told that I "didn't write much" in my profile. Now, come on! Any of you who knows me knows I talk up a storm and I'm a writer! How is it possible that I didn't write much??
I pull up my profile and it reads like an autobiography of Lincoln on Wikipedia. Yeah. It's dry and boring. I don't think he dated much either.
I add to it and then start attracting guys who like to camp, scuba, skydive, hike. That is so opposite me that I realize my vague copy isn't getting my point across. Plus, I hate bugs, sitting in a wet suit all day, I'm afraid of heights and I get leg cramps. (Before you judge me, I think Heather Locklear's the same way though!)
What to do? Ha! Let's use our PR Fundamentals and see what we can do about this profile! First, I did some RESEARCH -- you remember that word, right? It's the thing you NEVER do before you start a PR campaign cuz you just didn't have -- (fill in the blank) -- time, money, resources. Yeah, yeah. I've judged enough of your PR awards to know what you're going to say here. But I went online, and I looked at what others were saying. This is research!
I jotted down some key phrases and thoughts, which got me to thinking about SEO for press releases. When I write an optimized release, I start with a key focus and work out 3 keyword phrases that I work into my release. (Free tip -- write the release first with the focus in mind, then go back and edit in the keyword phrases). I started thinking: how is this profile of me any different from a press release? I'm trying to get the attention of an audience and I want to get some key points across. AHA! I work on determining my focus (golf partner wanted!); then my key phrases (golfing partner, golf fanatic) and I work them into my profile.
I want to tell you that the hits were so fantastic that I'm getting married on the 18th green next week but I just changed my profile 15 minutes before I started this article. You'll just have to stay tuned and see! If you're going to get into SEO for Press Releases, you might want to check out my webinar schedule, coming soon! See www.alliancecommunications.net/webinars.html. If it's not live yet, keep checking back or sign up for my emails on the home page.
I'm cool with it. I'm a social media type of gal. Bring it on.
It hasn't been going so well. Sure, I may not be Heather Locklear, but I at least shower daily, comb my hair and make my own money (the last one alone is usually enough for most guys, I've found). Then, one day, I was told that I "didn't write much" in my profile. Now, come on! Any of you who knows me knows I talk up a storm and I'm a writer! How is it possible that I didn't write much??
I pull up my profile and it reads like an autobiography of Lincoln on Wikipedia. Yeah. It's dry and boring. I don't think he dated much either.
I add to it and then start attracting guys who like to camp, scuba, skydive, hike. That is so opposite me that I realize my vague copy isn't getting my point across. Plus, I hate bugs, sitting in a wet suit all day, I'm afraid of heights and I get leg cramps. (Before you judge me, I think Heather Locklear's the same way though!)
What to do? Ha! Let's use our PR Fundamentals and see what we can do about this profile! First, I did some RESEARCH -- you remember that word, right? It's the thing you NEVER do before you start a PR campaign cuz you just didn't have -- (fill in the blank) -- time, money, resources. Yeah, yeah. I've judged enough of your PR awards to know what you're going to say here. But I went online, and I looked at what others were saying. This is research!
I jotted down some key phrases and thoughts, which got me to thinking about SEO for press releases. When I write an optimized release, I start with a key focus and work out 3 keyword phrases that I work into my release. (Free tip -- write the release first with the focus in mind, then go back and edit in the keyword phrases). I started thinking: how is this profile of me any different from a press release? I'm trying to get the attention of an audience and I want to get some key points across. AHA! I work on determining my focus (golf partner wanted!); then my key phrases (golfing partner, golf fanatic) and I work them into my profile.
I want to tell you that the hits were so fantastic that I'm getting married on the 18th green next week but I just changed my profile 15 minutes before I started this article. You'll just have to stay tuned and see! If you're going to get into SEO for Press Releases, you might want to check out my webinar schedule, coming soon! See www.alliancecommunications.net/webinars.html. If it's not live yet, keep checking back or sign up for my emails on the home page.
posted by Jan at
11:41 AM
