Public Relations is more than just a press release
If you're delving into the world of public relations, it's not all about a press release every few weeks. PR is a whole lot more. It's about branding, image, a personality. Did you see the movie, "Hancock"? It's about a superhero (Will Smith) who's a cranky, unlovable drunk. He happens to save a PR professional (Jason Bateman) who then decides to help Hancock's image.
You watch the flick and sure enough, after a press conference, carefully executed events and a costume change, Hancock's approval with the public changes dramatically. The whole time, I never once saw a press release go out....
Sure, things in movies never happen that way in real life but you have to admit, it has some merit. Think about the way things APPEAR to the public. Think about what you can do to change/enhance/improve your IMAGE in the eyes of your publics. What do you want them to see?
My son started middle school this year and for the first time since Kindergarten, had to interact with kids he didn't know. One day, on the walk to the bus stop, I mentioned to him that he should be saying hello to all the kids at the bus stop. He said, why, they aren't in my class or even my grade. My response was: someday, someone's going to ask one of these kids if they know you simply because you live in the same neighborhood. You want them to say, "Oh yeah! He lives in my neighborhood; nice kid. Always says 'hi'."
THAT is public relations ... Think about it. It doesn't start and end with a press release ... it all starts with a smile and a hello.
You watch the flick and sure enough, after a press conference, carefully executed events and a costume change, Hancock's approval with the public changes dramatically. The whole time, I never once saw a press release go out....
Sure, things in movies never happen that way in real life but you have to admit, it has some merit. Think about the way things APPEAR to the public. Think about what you can do to change/enhance/improve your IMAGE in the eyes of your publics. What do you want them to see?
My son started middle school this year and for the first time since Kindergarten, had to interact with kids he didn't know. One day, on the walk to the bus stop, I mentioned to him that he should be saying hello to all the kids at the bus stop. He said, why, they aren't in my class or even my grade. My response was: someday, someone's going to ask one of these kids if they know you simply because you live in the same neighborhood. You want them to say, "Oh yeah! He lives in my neighborhood; nice kid. Always says 'hi'."
THAT is public relations ... Think about it. It doesn't start and end with a press release ... it all starts with a smile and a hello.
Labels: branding, image, public relations
posted by Jan at
12:46 PM
