The more things change.....

You know this saying: the more things change, the more they stay the same. You'd think with all of the technology available at our fingertips that this wouldn't be true, but it is. I'm asked all the time, "How do I write a strategy for social media?" And the answer is simply the same way you'd write your PR strategy -- with Goals Objectives Strategies and Tactics (and don't forget Evaluation, too!)

The key to understanding new forms of communication is to remember the basics. If you want to know which social media sites are used by your customers, ASK them. I know, it sounds too simple to be true but try it.

We go day by day thinking that things are going to be different but they're really not. We need to remember to keep the social in social media (it's a conversation) and keep the public in public relations (we're talking to the public). The most important in both is relationships. Wouldn't you agree?